Writing Archive

Sketch to reality – the new Aptera website

Posted 05. Dec, 2008 in ecogeek

Today I found a mail from the Aptera Marketing Team in my inbox – subject: “New Aptera Website“

My default behavior for mails like this: switch to “sceptical mode” (i.e. “Ooook, so what?”, “No news about the product …”)

… but actually it turned out that following the link www.Aptera.com to the updated website was well worth it: relaunch done right!

Aptera.com-welcome_20081205.png

Aptera.com-love_20081205.png

  • nice layout
  • nice colors
  • well done graphics
  • well thought out site structure and navigation
  • …


The theme is “sketch to reality“. We think that it really starts to embody the essence of who we are.

(Source: Aptera Newsletter)

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Thomas Edison, 1931: I’d put my money on solar

Posted 04. Jun, 2007 in ecogeek, one day at a time

This visionary and so(!) current thinking from a past green pioneer (Thomas Edison, 1931) makes me cry!!!

“In 1931, not long before he died, the inventor [Thomas Edison] told his friends Henry Ford and Harvey Firestone: ‘I’d put my money on the sun and solar energy. What a source of power! I hope we don’t have to wait until oil and coal run out before we tackle that.’”

Short prayer to myself: please let us (manking) listen more carefully to wise, visionary women and men while they are still alive or at least let’s act, immediately – NOW!!!

(Via EcoGeek.org: Thomas Edison, 1931: “I’d Put My Money on Solar”.)

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