Today I found a mail from the Aptera Marketing Team in my inbox – subject: “New Aptera Website“
My default behavior for mails like this: switch to “sceptical mode” (i.e. “Ooook, so what?”, “No news about the product …”)
… but actually it turned out that following the link www.Aptera.com to the updated website was well worth it: relaunch done right!
- nice layout
- nice colors
- well done graphics
- well thought out site structure and navigation
- …
The theme is “sketch to reality“. We think that it really starts to embody the essence of who we are.
(Source: Aptera Newsletter)
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